TKarnataka Civil Defence Corps and the Department of Media Studies of Kristu Jayanti College, Autonomous, Bengaluru in association with Devanahalli Traffic Police, organised a Road Safety Awareness campaign to raise awareness and promote road safety in schools, colleges, and the general public at Narayanapura cross located near Kothanur, Bengaluru. The ultimate goal of this initiative is to decrease the number of fatalities caused by traffic accidents by increasing public understanding of traffic regulations. About 100 UG students from the Department of Media Studies joined part in the initiative by presenting a short message of awareness to their fellow students and the general public.
The Devanahalli Traffic Police greatly assisted the campaign's launch at 7.45 AM by providing the student team with general guidelines. As part of the campaign, they provide pedestrians, cyclists, and users of motorised 2- and 3-wheelers with fundamental information regarding traffic rules, with assistance from the police department. The students were split up into three groups; one team moved down to the college basement to teach the parking rules, the second team gave directions to the pathway employees, and the third group worked on the roadway. The Civil Defence students carried posters during the march encouraging people to drive safely.
Furthermore, students gave advice to those who are not wearing seat belts and helmets while driving. John George Alex, a student, at the Department of Media Studies UG pointed out, “We have been working on this campaign for the past week, and beyond raising public awareness, it has helped us as students learn more about traffic laws and safety precautions. This campaign taught us to drive more cautiously in order to reduce the number of fatal road accidents”. With the assistance of Kristu Jayanti College, Autonomous, Bengaluru Management, and The Devanahalli Traffic Police, this campaign was put together.