Value Added Course on Introduction to Media Analysis Techniques
Value Added Course (VAC) on “Media Analysis Technique” was offered to MA JMC students of Third Semester in the Academic Year 2022-23. The aim of the course was to understand how to analyze and interpret media texts. The course was also a window to develop a persuasive understanding of content analysis and its deep connection to the audience. The course helped the students to explore Semiotics, Marxism & psychoanalysis.

The influence of Mass Media has an effect on many aspects of human life, which can include voting, individual views and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information. The overall influence of mass media has increased drastically over the years, and will continue to do so as the media itself develops infinitely. The influence of the media on the psychosocial development of children is profound. Thus, it is important for physicians to discuss with parents on their child's exposure to media and to provide guidance on age-appropriate use of any media, including television, radio, music, video games and the Internet. As mass media evolve, media criticism also often evolve – and grow in strength – during times of media change with new forms of journalism, media formats, media markets, ways of addressing media markets and media technologies. The students were trained to analyse and interpret media texts. The classes had theoretical and practical engagements to create a space of learning by doing. Various activities like analysis of the advertisements, and exploration of culture were conducted to develop the creative skills of the students.

The classes were conducted through offline mode from 5th of August 2022 to 16th of August 2022. A total of 13 students attended and successfully completed the course. The course was designed by including 2 assignments and 1 test to understand the learning mechanism and course outcome.