Value Added Course

Value Added Course on Workshop on Research Proposal Writing
Date: 20 August 2024
A workshop on writing research proposals was arranged by the Department of Media Studies for third-semester MA Journalism and Mass Communication students. The workshop was conducted on August -20, 2024, and Dr. Ravi Kumar P, an assistant professor in the media studies department of Kristu Jayanti College, served as the resource person. Since research is the foundation of academic success, the goal of this workshop was to give students the fundamental information and abilities needed to create an engaging research proposal. Along with enriching them, it gave the pupils useful skills that will help them in both their academic and professional endeavours. The importance of the study proposal, the introduction, the methodology, and the steps involved in creating one were all thoroughly explained during the workshop.

Value Added Course on Art of Print Design and Production
Date: 08 to 13 August 2024
The Department of Media Studies organized a Value Added course titled 'Art of Print Design and Production' for I MA JMC students from August 8 to August 13, 2024. The objective of the course is to introduce students to the principles and techniques of creating a newsletter using Adobe InDesign, understand the outline of printing technology and industry and apply various layout techniques for print design production to create newsletters using Adobe InDesign software.

Value Added Program on Social Media Storytelling
Date: 02 to 08 August 2024
The Department of Media Studies organized a Value Added Course on ‘Social Media Storytelling’ for students of I BA JMC and I BSc. Visual Communication from 2nd August to 8th August 2024. Students learned how to create meaningful content for social media, make the right strategies for social media branding and marketing and also ethical considerations when it comes to playing the role of a social media influencer. This course has been designed with the objective to equip students with the skills of using social media to its optimum potential as a tool for branding, marketing and social influencing.

Value Added Program on VAC on Event Design and Management
Date: 25 to 29 July 2024
The Department of Media Studies organized VAC on Event Design and Management for III semester MAJMC students on 25 to 29 July 2024. The course on Event Design and Management is a thorough educational program designed to give students the abilities and information required to organise, create, and carry out a variety of events. A wide range of subjects are covered in this course, including advanced ideas in event production, marketing, and logistics as well as the foundations of event planning. For those who want to work in the corporate, wedding, festival, conference, and exhibition event industries, this program is intended. There are numerous employment options available to graduates of the Event Design and Management program. In a variety of sectors, they can be employed as designers, producers, coordinators, or event planners. Additionally, applicable to adjacent industries like marketing, public relations, and hospitality are the skills learnt in this course. Some graduates might also decide to launch their own companies that plan events.

Value Added Program on Web Report on Basics of UI/UX Designing
Date: 24 to 30 July 2024
The Basics of UI/UX Designing, Value Added Course was designed to provide students with foundational skills in both these critical areas. Fifth-semester BA Visual Communication students found this course highly beneficial as it enriched their understanding of design thinking and user-centric methodologies, adding value to their education. The course was structured with 20 hours of lectures to introduce key UI/UX concepts, followed by 9 hours of self-study for students to explore real-world applications of the principles taught. The course concluded with a 1-hour evaluation based on a 30-question multiple-choice quiz, helping students assess their grasp of the material and build confidence in their design skills.

Value Added Course on Art of Copy Writing
Date: 22 to 26 August 2023
Value Added Course (VAC) on “Art of Copy Writing” was offered to MA Journalism and Mass Communication students in the first semester of the academic year 2023-24.

The course objective is to impart the principles of copywriting and copy visualization to the students as it equips them to write compelling copy for different media. The course facilitates an understanding of different types of advertising to help the students write compelling copy as per the industries’ requirements. The course also looks into the ethical considerations in advertising so that the students can evaluate advertisement copy for truthfulness [K2] and fair competition.

The classes were conducted by imparting the fundamentals of copywriting through interactive lectures using audio-visual tools. The students were shown different examples of advertisements and discussions were carried out on the effectiveness of the ad copy, ethical considerations, and visualization. The course aimed to impart a holistic understanding of creating an effective advertisement with a strong copy. The course gives the students an understanding of typography, colour theory, elements of design, visual semiotics and the importance in creating an effective advertisement. Students were given various activities such as coming up with visual metaphors for ad copy,[K3] which suggests different attributes of a product.

The students were trained to analyse and interpret advertising copy. The classes had theoretical and practical engagements to create a learning space by doing[K4] . Various activities like analysis of the advertisements were also conducted to develop students’ creative skills.

VAC for III MA JMC: Media Content Analysis: A Qualitative Approach
The Department of Media Studies at Kristu Jayanti College, Autonomous, organized a five day "Value Added Courses" on Media Content Analysis: A Qualitative Approach for the III semester MA JMC students. The course aimed at equipping students with the essential tools and knowledge required for success in their academic pursuits. This initiative ran from July 28th to August 2nd, 2023. These value-added courses primarily emphasize imparting practical wisdom and expertise in the field of media studies. The course curriculum encompassed a diverse array of subjects, including but not limited to Marxism, socialization, structuralism, and hegemony. The teaching methodology employed interactive lectures and engaging group activities, ensuring an immersive learning experience for the students. Furthermore, students gained insights into the application of human behavior, emotions, and cognition in media psychology. This knowledge enhances their ability to enhance media content and analyze audience responses, thereby optimizing the impact and effectiveness of media communication.

Value Added Course on Introduction to Media Analysis Techniques
Value Added Course (VAC) on “Media Analysis Technique” was offered to MA JMC students of Third Semester in the Academic Year 2022-23. The aim of the course was to understand how to analyze and interpret media texts. The course was also a window to develop a persuasive understanding of content analysis and its deep connection to the audience. The course helped the students to explore Semiotics, Marxism & psychoanalysis.

The influence of Mass Media has an effect on many aspects of human life, which can include voting, individual views and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information. The overall influence of mass media has increased drastically over the years, and will continue to do so as the media itself develops infinitely. The influence of the media on the psychosocial development of children is profound. Thus, it is important for physicians to discuss with parents on their child's exposure to media and to provide guidance on age-appropriate use of any media, including television, radio, music, video games and the Internet. As mass media evolve, media criticism also often evolve – and grow in strength – during times of media change with new forms of journalism, media formats, media markets, ways of addressing media markets and media technologies. The students were trained to analyse and interpret media texts. The classes had theoretical and practical engagements to create a space of learning by doing. Various activities like analysis of the advertisements, and exploration of culture were conducted to develop the creative skills of the students.

The classes were conducted through offline mode from 5th of August 2022 to 16th of August 2022. A total of 13 students attended and successfully completed the course. The course was designed by including 2 assignments and 1 test to understand the learning mechanism and course outcome.