Rural Exposure

Two Day Campaign in Commemoration of UN Day
Date: 22/10/2021 and 23/10/2021
In commemoration of the United Nations Day, the Department of Media Studies (PG) of Kristu Jayanti College (Autonomous), Bengaluru, organised a two-day campaign, “Make a Difference: Be the Difference”, as part of rural exposure. The campaign was conducted in Kannamangala, Purushanahalli, and Kanaswadi Governments schools with a focus on student empowerment and rural analysis. To reduce the inequalities and to measure the digital divide in the village, numerous programs were conducted by the students.

A survey was conducted to analyse the impact of Covid-19 in the village and their difficulties to encounter the pandemics. The exposure of the rural population to media platforms in a digital age for information and awareness was also analysed as part of the survey. One hundred fifty school children in the villages were empowered by conducting different curricular and extracurricular activities. The effectiveness of the vaccination drive in the villages was also measured to understand the efficiency of vaccination campaigns.

A green awareness drive at the village households was also a part of the campaign. Five hundred saplings were planted in the village in the campaign days, and 55 saplings were distributed to the children in schools to nurture for the future. Two thousand masks, sanitisers, and Covid awareness leaflets were also dispersed in the village to ensure safety during pandemics.

The campaign was conducted in partnership with Gujarat Tourism and WFV (Water for Voiceless). The media students were able to initiate development programs in the village successfully. A variety of programs, including cultural and experimental design, were organised for children to engage with the mainstream. Dr Juby Thomas, Faculty of Media Studies (PG), and Prof. Retheesh Palakkuzhyil, from the Department of Tourism, coordinated the two-day campaign.

Journalism students explored the rural realms of India
On 26 August 2019, Department of Journalism and Mass Communication organized a rural exposure program for the postgraduate students. They visited Thindlu village in Devanahalli Taluk. Journalism students interacted with the students of Sri Krishna Vishalakshi Government high school where they taught the children from 8-10 standards. Communicative English, value education were taught to them. They organized pick up and speak competition where the children spoke on a particular topic. A group of 26 students along with their mentor Dr. Juby Thomas visited the households to identify the challenges of village life by having a conversation with approximately 100 residents in the village.

They spread awareness about health, sanitation and various government schemes with the locals, which served as a great experience in the lives of budding journalists. They also conducted several indoor and outdoor games for the children. As part of the clean drive, they even painted the benches and tables for the school children and decorated it with traditional Indian art forms. An individual interaction with students and the residents provided a multi perspective learning about the rural realms.

In order to understand the rural Indians dependency on various media platforms and modes of communication a survey was conducted. The results highlight the gender difference in media consumption, the dominance of cable television channels as a medium of communication, an absence of usage of radio as a source of information and accessibility of information through internet. The survey enabled the students understand the communication gap and necessity of media literacy.

Rural exposure 2018
Department of Journalism and Mass Communication, Kristu Jayanti College, Bengaluru organized a rural exposure programme for the second semester MA JMC students in Kesaregere Village, Mallur district on December 17, 2018. The first part of the journey was to the Government Higher Primary School, Kesaregere. The school has 102 students.

Journalism students conducted parallel sessions on health and hygiene for the children. They also taught them basic communication skills and rhymes. A group of students were involved in painting the benches, desks and walls of the school and also helping in cooking for the children. Several indoor and outdoor games were organized. Outdoor games like musical chair, lemon and spoon race, throw ball and kabaddi were organized for the children.

Rural exposure 2017
The department of Mass communication and Journalism organized a rural exposure program for the first and second year postgraduate students on 27 February 2018. Students visited Byalahalli, a village located at Kolar District.

The day began with a formal session with the teachers and the students in the government school. Drawing, craft and sports competitions were conducted for the students in the school. Journalism students made all possible ways to create awareness on various safety tips and conducted sessions on spoken English and ethical values.

At 2.00 PM students went for the village visit. They visited around 120 houses and conducted a media exposure study and submitted the report in the form development news. It was identified that most of the households own a television set and the majority of the women watch serials and movies. News consumption was very less among the people and several women didn’t know the names of news channels. Out of the 120 households only three of them had a radio sets and mobile penetration among the youth have increased drastically.

At 4:00 PM the participants gathered in the school for a valedictory ceremony and Prof. Juby Thomas distributed the prizes to the winners.

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