BBA Branding & Advertising

Craft Brands that Inspire and Communicate with Impact
In an age where businesses compete not just for market share but for mindshare, effective branding and strategic advertising have become vital to organizational success. From storytelling to digital marketing, from consumer psychology to creative strategy, the world of branding offers endless opportunities for creative and analytical minds alike.

The Bachelor of Business Administration (BBA) in Branding and Advertising at Kristu Jayanti (Deemed to be University) is a forward-looking undergraduate programme designed to prepare students for dynamic careers in the media, marketing, and brand communication industries.

This unique programme integrates the fundamentals of business management with specialized training in branding, advertising, market research, and consumer behaviour. Students gain the ability to design, manage, and execute branding campaigns that shape perceptions, influence purchase decisions, and build long-term customer loyalty.

As a NAAC A++ accredited institution, Kristu Jayanti (Deemed to be University) combines academic excellence with professional exposure, enabling students to master both creative and strategic aspects of marketing communication. The learning environment promotes innovation, critical thinking, and industry collaboration, ensuring graduates are future-ready brand leaders.

Aligned with the National Education Policy (NEP) 2020, the programme offers flexibility through multiple exit options, internships, live projects, and research opportunities that help students bridge creativity with business strategy.

Programme Snapshot

• University: Kristu Jayanti (Deemed to be University)
• School: School of Business and Management
• Department: Department of Professional Management Studies
• Duration: 3 Years – Bachelor’s Degree & 4 Years – Bachelor’s Degree with Honours / Honours with Research
• Accreditation: NAAC Accredited with A++ Grade
• Intake: Limited seats ensuring personalized mentoring and holistic development
• Unique Advantage: Combines creative branding skills with strategic business and marketing expertise

About the Programme
The BBA in Branding and Advertising prepares students to become creative strategists and marketing professionals who can manage brands in today’s digital, globalized marketplace. The programme covers a comprehensive range of topics—brand management, advertising campaigns, media planning, digital marketing, consumer insights, and corporate communications—offering an ideal blend of creativity, business logic, and communication skills. Students learn to interpret market trends, identify target audiences, position brands, and design integrated campaigns across print, digital, and social media. Through hands-on projects, internships, workshops, and live brand simulations, learners gain a holistic understanding of how powerful brands are built, sustained, and evolved over time.

The programme also cultivates managerial, analytical, and leadership skills, ensuring that graduates are capable of taking up strategic roles in marketing departments, media agencies, and consulting firms.

What Makes This Programme Unique?

• Industry-Integrated Curriculum: Combines marketing, communication, and management to reflect real-world brand and advertising practices.
• Creative and Analytical Balance: Develops both conceptual and design thinking to understand branding from a strategic and creative perspective.
• Practical Learning Exposure: Students work on live advertising campaigns, social media projects, and brand case analyses.
• Digital Marketing Focus: Curriculum includes modules on SEO, social media analytics, influencer marketing, and digital branding.
• Professional Portfolio Development: Students build a creative portfolio showcasing campaign strategies and brand projects for industry use.
• Career-Oriented Training: Exposure to advertising agencies, media firms, FMCG brands, and consulting companies.

Key Learning Areas

• Business Foundations: Accounting, Marketing, Consumer Behaviour, Business Communication, Human Resource Management, and Managerial Economics.
• Branding & Advertising Specialization: Brand Strategy, Advertising Management, Media Planning, Market Research, Integrated Marketing Communication, Digital Marketing, and Public Relations.
• Creative & Analytical Skills: Copywriting, Campaign Design, Visual Communication, Consumer Insight Analysis, Data-Driven Advertising.
• Professional Exposure: Internships, creative workshops, advertising fests, live projects with agencies, and brand pitch competitions.

Why Choose BBA in Branding and Advertising at Kristu Jayanti?

• NEP 2020-compliant 4-year UG programme with flexible exit options
• Offered by the School of Business and Management, Department of Professional Management Studies
• A NAAC A++ accredited Deemed-to-be University with a strong academic and industry reputation
• Curriculum designed in alignment with marketing and creative communication industry standards
• Practical exposure through brand campaigns, internships, and media workshops
• Career-focused training for roles in marketing, branding, advertising, and digital communication
• Strong alumni network across leading media houses and FMCG corporations
• Career counseling, mentoring, and creative skill development sessions
• Opportunity to collaborate with industry professionals through seminars and projects

Career Opportunities
Graduates of the BBA in Branding and Advertising programme are equipped to take up challenging roles across marketing, media, and communication sectors. Possible career paths include:

• Brand Manager
• Advertising Manager
• Marketing Executive
• Media Planner / Buyer
• Market Research Analyst
• Public Relations Executive
• Digital Marketing Specialist
• Copywriter / Creative Strategist
• Social Media Manager
• Account Executive (Advertising Agency)
• Entrepreneurially inclined students can also launch their own brand consultancy, creative agency, or digital marketing firm.

Placement Highlights – Branding and Advertising
At Kristu Jayanti (Deemed to be University), career development is an integral part of the academic journey. The University’s Placement Cell ensures that students receive industry exposure, employability training, and access to reputed recruiters in marketing, media, and advertising domains.

Key Recruiters (Branding, Media & Advertising):

• Ogilvy & Mather
• Dentsu International
• Wunderman Thompson
• GroupM
• Madison World
• Hindustan Unilever Limited (HUL)
• Procter & Gamble (P&G)
• Coca-Cola
• Times Group
• Wipro Consumer Care
• Amazon Advertising
• Swiggy / Zomato Marketing Divisions

Career Roles:

• Brand Strategist
• Advertising Executive
• Media Planner
• Digital Marketing Analyst
• Public Relations Officer and
• Creative Copywriter.

Compensation Highlights:

• Maximum Package (recent marketing / advertising roles): Up to INR 10.5 LPA*
• Average Package (UG marketing placements): ~ INR 4–6 LPA*

Placement Support:

• Marketing and communication skill training sessions
• Mock interviews, portfolio reviews, and creative case presentations
• Internship tie-ups with advertising agencies and brand consultancies
• Industry workshops on campaign development and client pitching
• 100+ recruiters across marketing, media, FMCG, and IT visit the campus annually

Take the Next Step
If you aspire to shape perceptions, influence audiences, and build brands that make an impact, the BBA in Branding and Advertising at Kristu Jayanti (Deemed to be University) is your gateway to the world of creative business leadership.

This programme helps you blend creativity with strategic thinking, preparing you to excel in an ever-evolving digital and media-driven business landscape.