BBA Branding & Advertising

The Bachelor of Business Administration (BBA) in Branding and Advertising programme is designed to prepare students for dynamic careers in the media, marketing, and brand communication industries.

This unique programme integrates the fundamentals of business management with specialized training in branding, advertising, market research, and consumer behaviour. Students gain the ability to design, manage, and execute branding campaigns that shape perceptions, influence purchase decisions, and build long-term customer loyalty.

Students learn to interpret market trends, identify target audiences, position brands, and design integrated campaigns across print, digital, and social media. Through hands-on projects, internships, workshops, and live brand simulations, learners gain a holistic understanding of how powerful brands are built, sustained, and evolved over time.

The programme also cultivates managerial, analytical, and leadership skills, ensuring that graduates are capable of taking up strategic roles in marketing departments, media agencies, and consulting firms.

Eligibility Criteria:
Candidates who have completed Higher Secondary (10+2 / PUC) or Equivalent with an aggregate of 40% or an equivalent CGPA are eligible.