Branding & Advertising

2024-25

Workshop on Autobiography - The Future Edition
Date: 23 January 2025
The Department of Professional Management Studies, in collaboration with Miles SoBA, successfully organized an engaging and thought-provoking workshop on Autobiography – The Future Edition for the II Semester BBA Branding and Advertising students on January 23, 2025.

The workshop was designed to encourage students to envision their personal and professional journeys, helping them craft compelling narratives of their future selves. Through a structured approach, participants explored the art of autobiographical storytelling, focusing on self-reflection, goal setting, and creative expression.

The interactive format of the workshop, combined with engaging discussions and reflective exercises, empowered students to think beyond conventional career planning. By immersing themselves in their envisioned futures, they gained valuable insights into personal branding and long-term goal setting.

The event was met with enthusiasm, with students actively participating in creative exercises and sharing their aspirations. This workshop stands as a testament to the department’s commitment to experiential learning, fostering innovation and self-awareness among budding branding professionals.

Workshop on Influencer Marketing
Date: 18 January 2025
The Department of Professional Management Studies, in collaboration with Miles SoBA, successfully organized a workshop on Influencer Marketing for the IV Semester BBA Branding and Advertising students on January 18, 2025. The workshop took place at the iconic Miles Stadium, Koramangala, from 12:30 PM to 3:30 PM.

The session was led by the distinguished speaker Mr. Bibin George Varghese, Product Strategist and Academician at Miles SoBA. With his extensive expertise in the field and an engaging approach to teaching, Mr. Fernandes delivered a comprehensive session on the fundamentals and strategies of influencer marketing.

The workshop aimed to equip students with a deep understanding of influencer marketing as a powerful tool in the modern branding landscape. Key topics included identifying the right influencers, leveraging social media platforms, crafting impactful campaigns, and measuring success through analytics. Through hands-on activities, live case studies, and interactive discussions, participants gained practical knowledge about creating authentic brand narratives and fostering meaningful collaborations with influencers. Students enthusiastically explored the nuances of this dynamic marketing strategy, preparing them to navigate the ever-evolving digital ecosystem with confidence and creativity.

The event received an overwhelming response, reflecting the students' eagerness to adapt to contemporary marketing trends. This workshop stands as a testament to the department's ongoing efforts to provide students with experiential learning opportunities that bridge the gap between academia and industry.

Workshop on Public Speaking
Date: 16 January 2025
Beneficiaries: II Sem BBA Branding and AdvertisingThe Department of Professional Management Studies, in collaboration with Miles SoBA, successfully organized a Public Speaking Workshop for the II Semester BBA Branding and Advertising students on January 16, 2025. The workshop was held at the M1 Auditorium, Main Block, from 12:40 PM to 3:30 PM.

The session was graced by the esteemed speaker Mr. John Fernandes, Head of Strategic and Experiential Learning at Miles SoBA. Known for his dynamic and engaging teaching style, Mr. Fernandes shared invaluable insights on mastering the art of public speaking.

The workshop was designed to empower students with essential communication skills, confidence-building techniques, and strategies to captivate an audience effectively. Through interactive activities, live demonstrations, and practical exercises, participants explored various aspects of impactful speaking, including voice modulation, body language, and structuring speeches.

The event witnessed enthusiastic participation, with students leaving inspired and better equipped to communicate their ideas confidently and professionally. This workshop marks yet another milestone in the department’s commitment to fostering holistic development among students.

24 Hours Ad Film Making
Date: 28 August 2024
The Department of Professional Management Studies, in collaboration with Miles SoBA, successfully organized the "24 Hours Ad Film Making" event on August 28, 2024, at Miles Stadium, Koramangala, Bengaluru. This event was designed specifically for the 2nd Year BBA Branding and Advertising students to challenge their creative abilities and apply their classroom learning in a practical setting.

Dr. Prateesh R. Nair, an esteemed figure in the branding and advertising industry, led the session with his expertise and dynamic approach. Throughout the day, students were engaged in various stages of ad film making, including brainstorming, scripting, shooting, and editing. The event allowed students to immerse themselves in a real-world advertising environment, working against time constraints to produce compelling ad films.

Participants showcased their creativity, teamwork, and problem-solving skills, as they navigated the challenges of ad film production. The session concluded with a presentation of the students' ad films, followed by feedback and insights from Dr. Nair, who commended the students for their innovative approaches and provided valuable suggestions for improvement.

Conclusion: The "24 Hours Ad Film Making" event was a resounding success, providing students with a unique opportunity to push their creative boundaries and gain practical experience in the fast-paced world of advertising.

Workshop for 1st Year Branding and Advertising
Date: 26 August 2024
The Department of Professional Management Studies, in collaboration with Miles SoBA, successfully organized the strategic activity "Beyond Fear" for the 1st Year Branding and Advertising students on August 26, 2024. Held at the Miles Stadium in Koramangala, Bengaluru, the event aimed to challenge students to confront their fears and push their boundaries in both personal and professional contexts.

Dr. Prateesh R. Nair, a renowned motivational speaker, led the session, engaging the students with his dynamic approach and powerful insights. Through a series of interactive activities and thought-provoking discussions, Dr. Nair encouraged the students to overcome their limitations and embrace new challenges with confidence and resilience.

The event was a transformative experience for the participants, providing them with valuable lessons on courage, perseverance, and growth. It was a significant step in their journey toward becoming fearless and innovative professionals in the field of branding and advertising.

Fit My Shoe
Date: 07 October to 06 November 2024
The Department of Professional Management Studies at Kristu Jayanti College in collaboration with Miles SoBA proudly presents Fit My Shoe – Fit it Right, Design it Better, engaging and innovative strategic activity organized for second-year BBA Branding and Advertising students. This hands-on challenge aimed to blend creativity, design thinking, and strategic branding, offering students a unique opportunity to design, develop, and market a custom shoe from scratch. The activity was not just about crafting a product; it was about creating a brand story that resonates with the assigned target personality.

The activity began with a briefing session on 07 October 2024, where students were introduced to the task. The challenge was straightforward yet demanding: each team was required to design a bespoke shoe tailored to the needs of a specific client. Teams had to conceptualize and create a shoe from scratch, focusing on aspects such as comfort, style, material, and usability based on the assigned authority's preferences and lifestyle. Alongside the product design, students were tasked with developing a comprehensive branding strategy. This included creating a brand name, logo, tagline, and a marketing plan to position the shoe effectively in the market.

The debriefing session was a grand finale where students unveiled their final products. Each team presented their shoe designs along with the detailed branding strategies they had crafted. The Fit My Shoe - Fit It Right, Design It Better activity was an enriching experience for the students, providing valuable insights into the world of product design and branding. Students explored creative ways to design and brand a product tailored to specific client profiles. The challenge allowed students to apply their theoretical knowledge of branding and advertising in a practical setting, bridging the gap between classroom learning and real-world application. The activity emphasized collaboration and effective communication, as teams worked together to create compelling product pitches.

Guthli Ad Fest 2024: Start Young, Soar High – Lead the future!
Date: 18 October 2024
The Guthli Ad Fest emerged as a transformative milestone in the advertising landscape, conceptualized by Dr. Prateesh Nair, CEO and Founder of Miles SOBA & Agency M. This groundbreaking event highlighted the innovative Ed-Work Pedagogy that distinguishes Miles SOBA and holds immense promise for its partner institutions. By seamlessly merging academic theory with real-world application, this pioneering approach is set to redefine the future of business education.

The festivities kicked off on October 18 with the Miles Conclave, uniting thought leaders and academic professionals from across the country. The excitement continued with the launch of the Guthli Ad Fest on October 19 and 20—India’s first ad festival exclusively dedicated to students. Set against the historic backdrop of St. Xavier's College, the event, themed “Celebrating Pops and Pandey,” honored two legends of the advertising world— Padma Shri Piyush Pandey and KV ‘Pops’ Sridhar—making it a truly momentous occasion.

The final day erupted with excitement as the awards ceremony honored exceptional talent across prestigious categories, including Times of India's Print Category, Lahori Zeera's Ad Film, Nargis Dutt Foundation's Public Service Film, Toy Bank's Logo Design, Rapido's Radio, Audible's Social Media category, and Fab India's Best Use of AI. With over 2,000 participants, deans and directors from 75 top universities, and more than 1,000 students in attendance, the energy in the auditorium was electric.

Brand Biriyani
Date: 19 September 2024
The Department of Professional Management Studies organized a “strategic activities on Brand Biriyani”, were Mr. John Fernandes, Strategic Trainer, Miles SoBA on 19th September 2024, in the Conclave Hall, on the first floor of the Administration Block. Through a series of enthusiastic activities Mr. Fernandes engaged the students to illustrate the theme of the programme.

Students were divided into groups of 7-10 members and given 7 days to complete their videos for an assigned task. Each team member was assigned specific roles, ensuring effective collaboration and a well-rounded final product. The activity focused on word-of-mouth marketing, influencer marketing, and branding. The video reels largely met the objectives and creativity of various teams. Some groups produced highly original and engaging videos, while others relied on more traditional approaches, creating a visual appeal.

The activity provided valuable experience in strategic planning, teamwork, and creative content creation. The students demonstrated effective teamwork, with clear divisions of roles and responsibilities. Most members contributed effectively to the project, leading to well-rounded final products. While few teams produced high-quality videos with professional editing, visuals, music, and narration, while others faced challenges in certain areas that supplemented to their learning process.

Street Play
Date: 03 September 2024
The Department of Professional Management Studies organised a “strategic activities on Street Play”, where Prof. Sumit Pareek, Program Manager, Miles SoBA introduced a dynamic street play activity for our second-year students. The event was held on 3rd September 2024, in the A312 Room, Mr. Pratheek suggested that such activities are a powerful way to learn consumer behaviour, build confidence, and polish public speaking skills.

Conclusion: This activity sharpened students' ability to read unfamiliar crowds and adapt their pitches to attract attention. Additionally, it was a great chance to enhance presentation techniques in a real-world setting. The teams demonstrated effective teamwork, with clear divisions of roles and responsibilities. Most members contributed effectively to the project, leading to well-rounded final products.

2023-24

Ad Spot-24 AdVolution
Date: 25 January 2024
Department of Professional Management organized a workshop on “An Intra Collegiate Ad Film Contest” for all UG students. Chethan Shenoy, Naveen Cano, Sandipan Deb was the resource persons. The main theme of the programme was Regeneration of Indian Advertisements of the era. Participants are supposed to recreate iconic Indian Advertisements such that it works for the modern world by adding a Gen- Z twist to it. Talent exploration of students in branding involves delving into the world of visual design, storytelling, and communication to create a unique and memorable identity for a company or product. It's about finding creative ways to connect with people and leave a lasting impression.

Ad Spot-24 – Art of Copywriting
Date: 25 January 2024
Department of Professional Management organized a workshop on “Art of Copywriting” for Department of Professional Management students. Mr. Vikram Totlani, a expert copywriter who has crafted compelling narratives for Unacademy's online and offline platforms, spanning digital and print advertisements is the resource person.

The art of copywriting is all about crafting words that captivate and persuade by using creativity and storytelling to engage your audience. A good copywriter knows how to grab attention, evoke emotions, and inspire action. They carefully choose their words, create compelling headlines, and structure their content to keep readers captivated.Vikram weaves engaging plots for PocketFM, an audio platform. Beyond the world of copy, he graces curated shows and public gatherings with his Hindustani poetry and stories. Join us as Vikram shares his insights in an upcoming workshop on the art of copywriting.Students learnt that copywriting could be a great avenue to explore! It allows them to create compelling and persuasive content that grabs attention and drives action. Copywriting plays a crucial role in capturing people's interest and driving results. Good copywriting can also enhance brand image, increase sales, and build customer trust. It's a powerful tool in the world of marketing.

Ad Spot-24 – Panel Discussion
Date: 25 January 2024
Department of Professional Management organized a panel discussion for students. – Chethan Shenoy, Naveen Cano, Sandipan Deb was the resource persons. Embarking this journey together- a journey through time, culture, and innovation to inspire the advertisers of tomorrow. The Panel Discussion was based on Indian advertisements. Indian advertisements are known for their creativity, diversity, and cultural richness. They often showcase vibrant colours, catchy jingles, and relatable storytelling. From emotional narratives to humorous concepts, Indian advertisements aim to connect with the audience on an emotional level. Students learnt that Panel discussions they provide a platform for experts to share their knowledge and insights on a specific topic. This allows for a diverse range of perspectives and ideas to be discussed, leading to a more comprehensive understanding of the subject matter. Panel discussions can foster collaboration and networking among participants, creating opportunities for future partnerships and collaborations. Thus, panel discussions are valuable in promoting learning, exchanging ideas, and fostering a sense of community.