Ad Spot-24 AdVolution
Date: 25 January 2024
Department of Professional Management organized a workshop on “An Intra Collegiate Ad Film Contest” for all UG students. Chethan Shenoy, Naveen Cano, Sandipan Deb was the resource persons. The main theme of the programme was Regeneration of Indian Advertisements of the era. Participants are supposed to recreate iconic Indian Advertisements such that it works for the modern world by adding a Gen- Z twist to it. Talent exploration of students in branding involves delving into the world of visual design, storytelling, and communication to create a unique and memorable identity for a company or product. It's about finding creative ways to connect with people and leave a lasting impression.

Ad Spot-24 – Art of Copywriting
Date: 25 January 2024
Department of Professional Management organized a workshop on “Art of Copywriting” for Department of Professional Management students. Mr. Vikram Totlani, a expert copywriter who has crafted compelling narratives for Unacademy's online and offline platforms, spanning digital and print advertisements is the resource person.

The art of copywriting is all about crafting words that captivate and persuade by using creativity and storytelling to engage your audience. A good copywriter knows how to grab attention, evoke emotions, and inspire action. They carefully choose their words, create compelling headlines, and structure their content to keep readers captivated.Vikram weaves engaging plots for PocketFM, an audio platform. Beyond the world of copy, he graces curated shows and public gatherings with his Hindustani poetry and stories. Join us as Vikram shares his insights in an upcoming workshop on the art of copywriting.Students learnt that copywriting could be a great avenue to explore! It allows them to create compelling and persuasive content that grabs attention and drives action. Copywriting plays a crucial role in capturing people's interest and driving results. Good copywriting can also enhance brand image, increase sales, and build customer trust. It's a powerful tool in the world of marketing.

Ad Spot-24 – Panel Discussion
Date: 25 January 2024
Department of Professional Management organized a panel discussion for students. – Chethan Shenoy, Naveen Cano, Sandipan Deb was the resource persons. Embarking this journey together- a journey through time, culture, and innovation to inspire the advertisers of tomorrow. The Panel Discussion was based on Indian advertisements. Indian advertisements are known for their creativity, diversity, and cultural richness. They often showcase vibrant colours, catchy jingles, and relatable storytelling. From emotional narratives to humorous concepts, Indian advertisements aim to connect with the audience on an emotional level. Students learnt that Panel discussions they provide a platform for experts to share their knowledge and insights on a specific topic. This allows for a diverse range of perspectives and ideas to be discussed, leading to a more comprehensive understanding of the subject matter. Panel discussions can foster collaboration and networking among participants, creating opportunities for future partnerships and collaborations. Thus, panel discussions are valuable in promoting learning, exchanging ideas, and fostering a sense of community.