Fit My Shoe
Date: 07 October to 06 November 2024
The Department of Professional Management Studies at Kristu Jayanti College in collaboration with Miles SoBA proudly presents Fit My Shoe – Fit it Right, Design it Better, engaging and innovative strategic activity organized for second-year BBA Branding and Advertising students. This hands-on challenge aimed to blend creativity, design thinking, and strategic branding, offering students a unique opportunity to design, develop, and market a custom shoe from scratch. The activity was not just about crafting a product; it was about creating a brand story that resonates with the assigned target personality.

The activity began with a briefing session on 07 October 2024, where students were introduced to the task. The challenge was straightforward yet demanding: each team was required to design a bespoke shoe tailored to the needs of a specific client. Teams had to conceptualize and create a shoe from scratch, focusing on aspects such as comfort, style, material, and usability based on the assigned authority's preferences and lifestyle. Alongside the product design, students were tasked with developing a comprehensive branding strategy. This included creating a brand name, logo, tagline, and a marketing plan to position the shoe effectively in the market.

The debriefing session was a grand finale where students unveiled their final products. Each team presented their shoe designs along with the detailed branding strategies they had crafted. The Fit My Shoe - Fit It Right, Design It Better activity was an enriching experience for the students, providing valuable insights into the world of product design and branding. Students explored creative ways to design and brand a product tailored to specific client profiles. The challenge allowed students to apply their theoretical knowledge of branding and advertising in a practical setting, bridging the gap between classroom learning and real-world application. The activity emphasized collaboration and effective communication, as teams worked together to create compelling product pitches.

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Guthli Ad Fest 2024: Start Young, Soar High – Lead the future!
Date: 18 October 2024
The Guthli Ad Fest emerged as a transformative milestone in the advertising landscape, conceptualized by Dr. Prateesh Nair, CEO and Founder of Miles SOBA & Agency M. This groundbreaking event highlighted the innovative Ed-Work Pedagogy that distinguishes Miles SOBA and holds immense promise for its partner institutions. By seamlessly merging academic theory with real-world application, this pioneering approach is set to redefine the future of business education.

The festivities kicked off on October 18 with the Miles Conclave, uniting thought leaders and academic professionals from across the country. The excitement continued with the launch of the Guthli Ad Fest on October 19 and 20—India’s first ad festival exclusively dedicated to students. Set against the historic backdrop of St. Xavier's College, the event, themed “Celebrating Pops and Pandey,” honored two legends of the advertising world— Padma Shri Piyush Pandey and KV ‘Pops’ Sridhar—making it a truly momentous occasion.

The final day erupted with excitement as the awards ceremony honored exceptional talent across prestigious categories, including Times of India's Print Category, Lahori Zeera's Ad Film, Nargis Dutt Foundation's Public Service Film, Toy Bank's Logo Design, Rapido's Radio, Audible's Social Media category, and Fab India's Best Use of AI. With over 2,000 participants, deans and directors from 75 top universities, and more than 1,000 students in attendance, the energy in the auditorium was electric.

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Brand Biriyani
Date: 19 September 2024
The Department of Professional Management Studies organized a “strategic activities on Brand Biriyani”, were Mr. John Fernandes, Strategic Trainer, Miles SoBA on 19th September 2024, in the Conclave Hall, on the first floor of the Administration Block. Through a series of enthusiastic activities Mr. Fernandes engaged the students to illustrate the theme of the programme.

Students were divided into groups of 7-10 members and given 7 days to complete their videos for an assigned task. Each team member was assigned specific roles, ensuring effective collaboration and a well-rounded final product. The activity focused on word-of-mouth marketing, influencer marketing, and branding. The video reels largely met the objectives and creativity of various teams. Some groups produced highly original and engaging videos, while others relied on more traditional approaches, creating a visual appeal.

The activity provided valuable experience in strategic planning, teamwork, and creative content creation. The students demonstrated effective teamwork, with clear divisions of roles and responsibilities. Most members contributed effectively to the project, leading to well-rounded final products. While few teams produced high-quality videos with professional editing, visuals, music, and narration, while others faced challenges in certain areas that supplemented to their learning process.

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Street Play
Date: 03 September 2024
The Department of Professional Management Studies organised a “strategic activities on Street Play”, where Prof. Sumit Pareek, Program Manager, Miles SoBA introduced a dynamic street play activity for our second-year students. The event was held on 3rd September 2024, in the A312 Room, Mr. Pratheek suggested that such activities are a powerful way to learn consumer behaviour, build confidence, and polish public speaking skills.

Conclusion: This activity sharpened students' ability to read unfamiliar crowds and adapt their pitches to attract attention. Additionally, it was a great chance to enhance presentation techniques in a real-world setting. The teams demonstrated effective teamwork, with clear divisions of roles and responsibilities. Most members contributed effectively to the project, leading to well-rounded final products.

Ad Spot-24 AdVolution
Date: 25 January 2024
Department of Professional Management organized a workshop on “An Intra Collegiate Ad Film Contest” for all UG students. Chethan Shenoy, Naveen Cano, Sandipan Deb was the resource persons. The main theme of the programme was Regeneration of Indian Advertisements of the era. Participants are supposed to recreate iconic Indian Advertisements such that it works for the modern world by adding a Gen- Z twist to it. Talent exploration of students in branding involves delving into the world of visual design, storytelling, and communication to create a unique and memorable identity for a company or product. It's about finding creative ways to connect with people and leave a lasting impression.

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Ad Spot-24 – Art of Copywriting
Date: 25 January 2024
Department of Professional Management organized a workshop on “Art of Copywriting” for Department of Professional Management students. Mr. Vikram Totlani, a expert copywriter who has crafted compelling narratives for Unacademy's online and offline platforms, spanning digital and print advertisements is the resource person.

The art of copywriting is all about crafting words that captivate and persuade by using creativity and storytelling to engage your audience. A good copywriter knows how to grab attention, evoke emotions, and inspire action. They carefully choose their words, create compelling headlines, and structure their content to keep readers captivated.Vikram weaves engaging plots for PocketFM, an audio platform. Beyond the world of copy, he graces curated shows and public gatherings with his Hindustani poetry and stories. Join us as Vikram shares his insights in an upcoming workshop on the art of copywriting.Students learnt that copywriting could be a great avenue to explore! It allows them to create compelling and persuasive content that grabs attention and drives action. Copywriting plays a crucial role in capturing people's interest and driving results. Good copywriting can also enhance brand image, increase sales, and build customer trust. It's a powerful tool in the world of marketing.

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Ad Spot-24 – Panel Discussion
Date: 25 January 2024
Department of Professional Management organized a panel discussion for students. – Chethan Shenoy, Naveen Cano, Sandipan Deb was the resource persons. Embarking this journey together- a journey through time, culture, and innovation to inspire the advertisers of tomorrow. The Panel Discussion was based on Indian advertisements. Indian advertisements are known for their creativity, diversity, and cultural richness. They often showcase vibrant colours, catchy jingles, and relatable storytelling. From emotional narratives to humorous concepts, Indian advertisements aim to connect with the audience on an emotional level. Students learnt that Panel discussions they provide a platform for experts to share their knowledge and insights on a specific topic. This allows for a diverse range of perspectives and ideas to be discussed, leading to a more comprehensive understanding of the subject matter. Panel discussions can foster collaboration and networking among participants, creating opportunities for future partnerships and collaborations. Thus, panel discussions are valuable in promoting learning, exchanging ideas, and fostering a sense of community.