Kristu Jayanti College, Bengaluru

Co-Curricular Activities

2024-25

Marketing Quiz
Date: 15 November 2024
Department of Management, Kristu Jayanti College, Bangalore had conducted a marketing quiz for the first-year students on 15/11/2024. 69 students from BBA F section participated in the quiz. The main objective of the quiz was to assess the knowledge and understanding of marketing concepts among participants. Students exhibited a good understanding about the various brands and also 7ps concept in marketing. Students were divided into various groups. The presenters tried to include various concepts like Branding, Pricing, Promotion and also online marketing in the quiz. Students had good knowledge about the various concepts in marketing. The quiz not only helped to introduce the marketing concepts to the students but also helped to make the students understand how the marketing concepts could be applied in the real-world scenario. Students had given positive feedback about the quiz.

Panel Discussion on “Emerging Technologies in Business”
Date: 13 November 2024
IT for Business is a dynamic course and we have planned a panel discussion on “Emerging Technologies in Business” for V BBA Section B students on 13th November 2024 at 12.40 p.m. in Conclave Hall, Admin Block to enable the students to apply the concepts in real world scenarios and to provide the platform for active learners to present their views on topic given

The panel discussion featured esteemed panelists: Mr. Aayush Saraf, Ms. Sneha Babu, Mr. Mohammed Aamir, and Ms. Vishwa Patel. Mr. Mohammed Aamir was the first to present, sharing his insights on machine learning and its real-world applications. His talk generated thought-provoking questions about the future of automation, as well as the role of data-driven decision-making in various industries. Ms. Vishwa Patel followed with a comprehensive presentation on Netflix's use of cloud technology and its numerous benefits. She provided the audience with a deeper understanding of how businesses can leverage cloud-based solutions to enhance customer relationship management and improve operational efficiency.

Ms. Sneha Babu then discussed the growing trend of green marketing initiatives undertaken by companies to promote sustainability. She highlighted the technologies enabling green marketing efforts and the long-term benefits they offer both to businesses and the environment. Mr. Aayush Saraf concluded the presentations by addressing the transformative potential of artificial intelligence. He focused on how AI is reshaping business operations across multiple industries, from automation to data analysis. After each presentation, the floor was opened for a Q&A session, which led to an engaging discussion on the opportunities and challenges associated with these emerging technologies.

The panel discussion provided valuable insights into the growing impact of AI, machine learning, and cloud computing across various industries. Key topics included the potential for automation and data-driven decision-making in sectors like finance and transportation, the crucial role of cloud-based solutions in driving operational efficiency, and the transformative power of machine learning. The session offered attendees practical takeaways, deepening their understanding of how these technologies are reshaping industries and driving innovation in the modern business landscape.

Panel Discussion on on “Recent Trends in Information Technology”
Date: 11 November 2024
As part of IT for Business course a panel discussion on “Recent Trends in Information Technology” was planned for V BBA Section D students on 11th November 2024at 1.40 p.m. There were 57 students attended the panel discussion which was presented by Mr. Krish Agarwal, Ms. Tejaswi H.B., Ms. Sneha Jennifer T. and Mr. Abhishek S.D. The objectives of panel discussion were to enable the students to apply the concepts in real world scenarios and to provide the platform for active learners to present their views on topic given

Tejaswi was the first to speak, sharing her insights on the impact of AI in the finance and transportation industries. Next, Sneha took the floor, offering her perspectives on Salesforce and the information systems they employ. Finally, Krish concluded the presentations with his thoughts on the role of machine learning. After each speaker, the floor was opened for a Q&A session.

The applications of AI in finance and transportation sparked thoughtful questions about the future of automation and data-driven decision-making in these industries. Discussion on Salesforce and the information systems they use provided a deeper understanding of how businesses can leverage cloud-based solutions for customer relationship management and operational efficiency. The exploration of machine learning, emphasizing its transformative potential across industries from healthcare to e-commerce. The session on cloud computing emphasised the application of cloud technology in real world. Overall, the session fostered lively discussion and provided attendees with practical takeaways on how emerging technologies like AI, machine learning, and cloud computing are reshaping industries

Anveshan- Research paper presentation
Date: 11 November 2024
As part of IT for Business course a panel discussion on “Recent Trends in Information Technology” was planned for V BBA Section D students on 11th November 2024at 1.40 p.m. There were 57 students attended the panel discussion which was presented by Mr. Krish Agarwal, Ms. Tejaswi H.B., Ms. Sneha Jennifer T. and Mr. Abhishek S.D. The objectives of panel discussion were to enable the students to apply the concepts in real world scenarios and to provide the platform for active learners to present their views on topic given

Anveshan- Research paper presentation
Date: 29 October 2024
Department of Management (UG), Kristu Jayanti College (Autonomous), organized Anveshan- Research paper presentation competition on 29th October 2024. The Program was designed for final year BBA students to showcase their research work and gain recognition for their efforts. Dr. Praveen Madhu, Business Head, Triton Valves, inaugurated the event and delivered an insightful talk emphasizing how research is relevant in routine and practical scenarios. Illustrating this, he shared examples of companies like Swiggy and Zomato, where systematic research in seemingly small areas has led to innovative, impactful solutions. The Paper Presentation competition provided an opportunity for students to present their research ideas in their specialization domains.

Social Responsibility Week 2024-2025
Date: 21 October 2024 to 25 October 2024
Kristu Jayanti College's Department of Management recently concluded its Social Responsibility Week from October 21, 2024 to October 25, 2024, engaging students in impactful community-oriented events. The week-long initiative, led by the department, brought together student volunteers from the III and V Semesters of the BBA program, fostering social responsibility and awareness through various activities.

The Social Responsibility Week started with the inauguration on 21 October 2024. The guest for the day was Dr. Sahana.P. Bhat, Community Impact Manager, CISCO Systems.INC, Bengaluru. Dr. Sahana P Bhat emphasised the importance of community engagement initiatives among students and also shared her insights on social responsibility. On the same day, a student-led initiative called "Desi Bazaar" was inaugurated, where they could raise funds through setting up of stalls which also facilitated as a marketplace for students to explore local entrepreneurship while raising funds. The proceeds were donated to the Auto Raja Trust Old-age Home, supporting essential needs for the residents. On October 22, students visited the Auto Raja Trust Old-age Home in Ashirwad Nagar, Hennur, where they donated provisions and some cleaning essentials out of the proceeds from the Desi Bazar. This initiative provided companionship and care to elderly residents, who shared heartfelt stories and wisdom. The following day, "Frames of Change," a short film competition, focused on domestic violence awareness, inspiring conversations and advocacy on social issues was conducted. "Waste to wonder", an art out of waste competition was conducted on October 24, 2024, which allowed students to create artwork from waste materials, promoting recycling and sustainability. The week concluded with "PlanetPreneurs," on 25 October 2024, an event where students presented innovative ideas for a sustainable society, discussing projects on renewable energy and waste reduction.

The Social Responsibility Week underscored the importance of community engagement, sustainability, and empathy.

Skill Development Activity on “Build a Business”
Date: 08 November 2024
Department of Management organized Skill Development Activity on “Build a Business” for V Semester BBA E section students on 8th November 2024, that aimed at fostering entrepreneurial and business management skills among the students. The event, designed in the format of stimulated business-building exercise, encouraged students to apply theoretical concepts of business management in practical setting. Through this activity, the participating students were given an opportunity to learn the foundational elements of starting and managing a business, including strategy, resource management and collaboration. The activity focused on enhancing the participants’ decision -making skills, leadership, and teamwork skills essential for real world business environment. The concepts ranged from existing products like Blueberry playbook to unthinkable products like Cheetos Lip Balm driving students towards an extra layer of creativity. Each team had to present their business plan in the most appealable way based on which they would be questioned by the other teams displaying an overall fun and interactive learning session.

The "Build a Business" activity provided students with valuable insights into various key skills necessary for success in the business world. Through the exercise, participants enhanced their communication abilities, teamwork, and emotional intelligence, enabling them to build stronger interpersonal relationships. They applied creative problem-solving techniques, demonstrated adaptability in responding to challenges, and exhibited foundational leadership qualities. Overall, the experience contributed significantly to the students' personal and professional growth, preparing them to thrive in real-world business settings.

2023

Street Play on Energy Efficiency Awareness
Date: 4th October 2023
On October 4th, 2023, the Centre for Environment and Sustainability, in association with the Department of Management, Kristu Jayanti College, Autonomous, Bengaluru, organized an engaging street play to promote Energy Efficiency Awareness. The objectives were to educate the audience about energy efficiency, shed light on energy waste, and empower individuals to adopt energy-saving practices in their daily lives. The play also emphasized the environmental benefits, cost savings, and the role of community action. By creatively addressing misconceptions and inspiring sustainable living, the students left a lasting impression, encouraging everyone to take small steps for a more energy-efficient and sustainable future.

Tribute - Mahatma Gandhi Birthday celebration
Department of Management organized a presentation on 3rd October 2020 by Batch 1( III BBA A/ III BBA B/III BBA C) section students to pay tribute to our father of nation. The event was titled as “Gandhi as a Management Guru”. The topic was further divided into two micro topics under which the students are segregated into groups for presentation. The students are grouped according to their selected topics and given 20 minutes time duration for their presentation. Within the given time the students are presented their presentation through Zoom platform. Their presentation includes various chronologically ordered historical information’s with supportive portrays. Some interesting rare videos are also presented by the students. In total the session was a really achieved the objective of the event that paying tribute to our father of nation.

Highlights of Event:
• Students got a chance to look back and think how an individual person contributed for the great independence.
• Learned the values and moral of leaders
• Leadership styles of Gandhiji
• Gandian’s Philosophy and Management Lessons.
• Justification of Gandhi as a management Guru

On the occasion of 151st Birth anniversary of Father of the Nation, Department of Management organized a program as a tribute to Mahatma Gandhiji for Batch 2 (III BBA BA/III BBA AM/III BBA D) The Program began at 9.15 a m. with special tribute to Ganghiji. More than 170 students attended the program. During the program students shared the anecdotes from Gandhi’s life which were inspiring to all in the hall and encouraged everyone to think about the simple livings of Gandhiji. The occasion of 151st birth anniversary celebrations has given the students opportunity to remind the humanity of the efficacy of the message of Mahatma Gandhi. While leading the nation in the struggle for independence, Gandhi held a beacon to some management strategies which are critical in present day corporate world. Students from the Department of Management correlated Gandhi’s techniques with recent management principles.

‘Legendary Achievement Day’ is a new initiative undertaken by the department of Management. This program is initiated by department of Management this year in order to recognize and take inspiration of the success and contribution of the ‘so called’ Underdogs in the field of Business and Management. This year the department will commemorate the profound contributions of Dr.Verghese Kurian, the father of White Revolution in India. Dr. Kurian’s enterprise has had a revolutionary impact on the production and consumption of Milk and Milk Based products in this country. We were once known as ‘Milk Hungry Nation’ with extensive import of milk products and baby food after Independence, but now we stand self-sufficient and export milk products to other countries.

This year ‘Legendary Achievement Day’ will celebrate the Autobiography of Dr. Verghese Kurian, the Father of White Revolution in India on 30 November 2019. This program was inaugurated by Prof.C.Surendranath Reddy, Head of the Department and wished the students for initiating this new kind of activity in the department and motivated the students by sharing the achievements of various legends in the field of management. Prof.L.Monica, Faculty Coordinator had informed the students about the preparation of posters and presenting among the students in different venurs.

The first year students will make posters depicting the achievements and contributions of Dr. Kurian and display them on the bulletin boards and Department Display Boards to spread awareness of the leader’s contributions among other department students. Along with this, the first year students will present an awareness talk on ‘White Revolution and Dr. Kurian’s role in it’ to their peers.

‘Legendary Achievement Day’ is an experiential learning process extremely useful for the students to know about the various achievements and contribution made by the legends in the business. In this activity, students got motivated themselves and others by sharing the various success strategy followed by the legends and overcoming the problems in their career to make their business success in the market.

1. Project Work:
Students are supposed to undertake a project work in a company during their VI semester. They are encouraged to choose and work on topics in their area of specialization (Finance, HR and Marketing). The project work fulfills a purpose of synthesis of all the knowledge they have acquired throughout the different years. Besides, this knowledge is put in use to analyze specific issues in the company and come up with feasible suggestions. The students are also supposed to submit a detailed report on the project to the college.

2. Management Exhibitions:
a) Savishkar: Savishkar is an exhibition organized exclusively for the first years by the Department of Management, where students develop prototypes on assigned management topics. This event aims at equipping students with a better understanding of management concepts and presenting the same in creative and innovative methods. Concepts of economics, banking facilities, supply chain management, etc. is expressed by way of models and charts.
b) Koushala: The services sector in India is dominant contributor to our country’s GDP. It has also attracted significant foreign investment flows, contributed significantly to exports as well as provided large-scale employment. India’s services sector covers a wide variety of activities such as trade, hotel and restaurants, transport, storage and communication, Information Technology, financing, insurance and various other business services. Keeping this in mind, Koushala is an exhibition organized exclusively for the second year students, to incorporate in them a clear understanding of various services and its importance.

3. Anveshan:
Anveshan is an annual paper presentation competition of the department conducted for the final year students to nurture and promote the spirit of research. The students are divided into groups of two and are encouraged to conduct a research based on their chosen specialization (Finance, marketing, human resource).

4. Innovatio:
Innovatio is yet another co-curricular programme conducted with exclusivity for the final year students of the Department of Management. With the “entrepreneurship buzz” going around in the nation, Innovatio is a platform where students are encouraged to identify an innovative business idea and present a detailed plan covering all aspects of the business. The main purpose of this programme is to develop entrepreneurship ability, and to inculcate the needed confidence and knowledge to start a business.

5. Industrial Visit:
While filling in the vessel of education in a student’s life within the four walls of a classroom, it is also important to kindle the flame of education via practical exposure. Through industrial visits students are introduced to various production and operational techniques in order to update them on the latest developments in the industry. Visits to small, medium, and large scale industries are organized. Industries that were visited in the past include- Sarwottam Ispat, Khaitan Electricals Limited, Agi Glaspac Pvt Ltd, Hartex Rubber Industry ( All of which are located in Hyderabad).