BBA - Business Analytics

Programme Overview

The Business Analytics programme is designed to prepare graduates for data-driven decision-making in contemporary business environments. It integrates core management principles with advanced analytical techniques, enabling students to transform data into actionable business insights. The programme emphasizes analytical reasoning, ethical decision-making, and effective communication, ensuring graduates are equipped to support strategic and operational decisions across industries.

Why This Programme Stands Out

  • Faculty-led mentoring and academic advising focused on analytics career pathways
  • Experiential learning through real-world datasets, case studies, simulations, and industry projects
  • Industry interaction through workshops, expert talks, and analytics-focused events
  • Research-oriented learning through applied analytics projects and dissertations
  • Access to analytics tools and platforms for data analysis and visualization
  • Quant Quest, a dedicated Business Analytics club fostering data-driven projects, competitions, and peer learning
  • Opportunities to participate in intra-university academic and professional fests (Expoxplore), fostering innovation, teamwork, and competitive excellence
  • Collaboration with the Institute of Analytics, UK, enhancing global exposure and professional relevance
  • Access to value-added and certificate courses aligned with industry requirements, aimed at strengthening employability and professional readiness

Competencies You Will Build

Analytical & Technical Skills

  • Data collection, cleaning, analysis, and interpretation
  • Business intelligence and predictive analytics
  • Data visualization and insight communication
  • Application of analytics tools for managerial decision-making

Professional & Transferable Skills

  • Critical and analytical thinking
  • Problem-solving and strategic reasoning
  • Effective communication and presentation
  • Ethical and responsible use of data
  • Research aptitude and lifelong learning orientation

Career Pathways

Career Opportunities

  • Business Analyst
  • Data Analyst (Entry-Level)
  • Analytics Consultant
  • Financial and Marketing Analytics Executive
  • Operations and Strategy Analyst

Eligibility Criteria:

Candidates who have completed Higher Secondary (10+2 / PUC) or Equivalent with an aggregate of 40% or an equivalent CGPA are eligible.

BBA - Business Analytics - Curriculum Structure

Semester I Semester II Semester III Semester IV Semester V Semester VI Semester VII Semester VIII
Business Management and Practices Business Intelligence Advanced Business Accounting Logistics and Supply Chain Management Strategic Management Management and Cost Accounting Text Analytics & Natural Language Processing Supply Chain Analytics
Business Accounting Statistics for Managerial Decisions Economics for Business Decisions Data Analytics in Accounting Income Tax Law and Practices Goods and Service Taxes Corporate Governance and Sustainability Machine Learning in Analytics
Business Analytics Organisational Behaviour Financial Analytics Human Resource Analytics Research Methodology Business Simulation and Decision Modelling Business Risks and Decision Analytics Big Data Analytics
Language across Contexts: Communication, Critique and the Self General English Venture and Start-up Management Workforce Management Marketing Analytics Digital Transformation and Business Analytics Cloud Computing for Business Analytics Dissertation
Kannada Sambhrama I Second Language Entrepreneurship Development Aptitude Skills for Managers Business Forecasting Data Visualization using Power BI Advanced Research Methodology  
Prabandhan Koustubha Multidisciplinary Course Advanced Spreadsheet Indian Knowledge System Summer Internship Research Project    
Foundational English Language Skills Personal Finance and Investment Planning Environmental Science          
Business Communication Understanding India            
Health and Wellness              

Programme Specific Outcomes

After the successful completion of the programme, students will be able to:
PSO1: Demonstrate knowledge of business management, accounting, finance, marketing, human resource practices, analytics and business law.
PSO2: Apply descriptive, diagnostic, predictive and prescriptive analytical techniques for managing functional areas of business.
PSO3: Evaluate business risks using AI-based tools and analytics.
PSO4: formulate ethical and systematic research in Business and Management.