BBA - Branding and Advertising

Programme Overview

The Branding & Advertising programme prepares students for creative, strategic, and analytical roles in the dynamic world of brand communication and marketing. It integrates management fundamentals with contemporary branding and advertising practices, enabling students to design, communicate, and sustain brands in competitive and digitally driven markets. The programme emphasizes strategic thinking, storytelling, ethical communication, and data-informed decision-making.

Why This Programme Stands Out

  • Faculty mentoring focused on creative and strategic career pathways
  • Studio-based learning through live campaigns, creative labs, and real-world projects
  • Opportunities to participate in intra-university fests and inter-university competitions and events
  • Active engagement through Ignite Club, the dedicated Branding & Advertising club, promoting campaign design, creative collaboration, and industry interaction
  • Industry collaboration with MILES Education, enabling practical exposure through industry-oriented projects and applied learning.
  • Access to value-added and certificate courses designed to strengthen employability, digital capability, and professional readiness

Competencies You Will Build

Creative & Strategic Skills

  • Brand strategy development and campaign planning
  • Advertising concept creation and storytelling
  • Digital marketing and social media strategy
  • Media planning, content execution, and brand analytics

Professional & Transferable Skills

  • Creative problem-solving and design thinking
  • Strategic communication and presentation skills
  • Analytical reasoning and consumer insight interpretation
  • Ethical decision-making in brand communication
  • Teamwork, adaptability, and professional conduct

Career Pathways

Career Opportunities

  • Brand Executive / Brand Strategist
  • Advertising Account Executive
  • Digital Marketing and Social Media Manager
  • Content Strategist and Media Planner
  • Marketing Communications Executive

Eligibility Criteria:

Candidates who have completed Higher Secondary (10+2 / PUC) or Equivalent with an aggregate of 40% or an equivalent CGPA are eligible.

BBA - Branding and Advertising - Curriculum Structure

Semester I Semester II Semester III Semester IV Semester V Semester VI Semester VII Semester VIII
Principles of Branding Brand Custodian Advanced Business Accounting Logistics and Supply Chain Management Strategic Management Management and Cost Accounting Luxury and Lifestyle Branding Branding and Culture
Business Accounting Statistics for Managerial Decisions Economics for Business Decisions Public Relations and Corporate Communication Income Tax Law and Practices Goods and Service Taxes Corporate Governance and Sustainability Advertising Copywriting and Creative Strategy
Integrated Marketing Communication Consumer Psychology Digital and Performance Marketing Human Resource Management Research Methodology Planning, Strategy and Content Creation for Advertising Strategic Brand Management Integration of Technology in Advertising
Language across Contexts: Communication, Critique and the Self General English Venture and Start-up Management Workforce Management Grammar of Ad Film Making Brand Analytics Global Advertising Dissertation
Kannada Sambhrama I Second Language Entrepreneurship Development Aptitude Skills for Managers Neuromarketing and Behavioural Insights Social Marketing Advanced Research Methodology  
Prabandhan Koustubha Multidisciplinary Course Advanced Spreadsheet Indian Knowledge System Summer Internship Research Project    
Foundational English Language Skills Personal Finance and Investment Planning Environmental Science          
Business Communication Understanding India            
Health and Wellness              

Programme Specific Outcomes

After the successful completion of the programme, students will be able to:
PSO1: Demonstrate knowledge of branding, advertising, marketing, finance, human resource practices and consumer psychology.
PSO2: Analyse market trends, consumer behaviour, and brand performance metrics using analytical techniques to support data-driven decisions.
PSO3: Develop brand identity and promotional campaigns using branding and advertising techniques to enhance consumer engagement.
PSO4: formulate ethical and systematic research in Business and Management.