The Department of Journalism and Mass Communication of Kristu Jayanti College in association with the Department of Media Studies, Christ BRG Campus, organised Twilight Talks – a month-long online lecture series from May 6 to May 30, 2020. The collaborative platform brought 21 accomplished resource persons from the media industry and academics to share their experiences and insights. The half an hour online session on every evening provided an interactive platform for the media students to interact with them.
The webinar series began on May 6 with a lecture on the ‘role of media in the time of crisis’ by Mr Dominic D’Souza, Vice President, Legal Regulatory with the Hinduja Ventures and former journalist. He explained the trends in media during the time of the pandemic. He also presented the challenges faced by the media and also the ethics that needs to uphold during crisis and distress situation. In the following day, Prof Umesh Arya, Life Coach, Healer and Corporate Trainer, Media Teacher took a session on 'Fact-Checking and Data Verification' where he introduced students various fact-checking tools and methods. The first week of Twilight Talks also had sessions from Dr K G Suresh, Director General at Indian Institute of Mass Communication and Mrinal Chatterjee journalist-turned-media academician.
The second week of Twilight Talk had six prominent speakers from different areas of journalism. The second week started a talk with Mr Arun PR, a screenplay writer, a director associated Malayalam film industry, who shared his journey from a screenplay writer to director. Ms Keya Acharya, President of the Forum of Environmental Journalists in India (FEJI) spoke about environmental journalism and Mr Vasuki Belavadi author and a Faculty Fellow, UNESCO Chair on Community Media at the University of Hyderabad expressed his views about ‘Fake news: Newsfeed and Diffusion of Misinformation.’
Mr Ravi Kumar Dhulipala imparted his insights to the budding media enthusiasts about the scope of anchoring as a profession. Students got a glimpse of ‘ scope of digital advertising ‘ through the informative interactive session by Sherya Krishnan, VP – Marketing and Communications. Bhargav Roy, Technical Director at Doordarshan, talked on the changes happening in the post-production stage in television and broadcast industry.
The third week series of Twilight Talk has five experts. Mr Arun Bose, writer-director shared his journey and experience in the film industry. Following days had a session from Mr Anup Menon and Ms Kavya Narayan, Client Servicing, DNA Entertainment who shared insights about their areas of expertise in media. Ms Kavya explained in details about planning events and making a career out of it. Prof Manu Chakravarthy, an author, gave an insightful talk on the wonders of cinema. He explained how the concept of time was experimented by different filmmakers. Dr Juby Thomas, Faculty of Kristu Jayanti College provide a positive talk about the future of journalism and its scope.
The last week of Twilight Talk had insightful sessions by various experts. Dr Tan Ee Lyn, a veteran investigative journalist spoke about her journey in the field of journalism. Her talk had an insight into the eastern perspective of journalism, especially when covering the crisis. The following day had a session by Dr Ashwini Falnikar, Faculty Christ Deemed to be University. She session covered the topics of government, communities and communication which were always interlinked for the development of the nation. She shared her ten years of work in different areas in the country and how it benefitted the communities. On May 27, Wednesday, Mr Joseph Ammakutty Jose, RJ Radio Mirchi, shared tips on how to be an effective RJ. He said a good storytelling skill is essential to connect with the audience. The following day’s session was by Mr Adarsh Nalam, independent content strategist and PR Consultant who spoke in detail about the PR industry, media developments, shifts in agencies and branding tactics to the audience. The last session of the Twilight Talks was by Mr Edison Thomas, Editor, Indulge-New Indian Express Supplement, Chennai. He said print media has a long way to go and audience trust print because the information in the newspaper is validated and verified.
The twenty-one day long online lecture series ended on May 30, Friday. It connected more than two-hundred journalism students and academicians of Kristu Jayanti College and Christ University. In the pandemic crisis, the Twilight Talks helped to provide well-rounded understanding about the role of media and journalism and the changing trends in the coming future.
For almost 1.5 years the residents of Hennur, Narayanapura and Kothanur have been witnessing road menace in their localities. The roads have turned into a dust bowl. The dug up roads to lay pipes haven’t been repaired and the prolonged exposure to dust and pollution has invited a lot of health concerns. The Jayantians’ decided to take a step to create awareness. Final year BA JPENG students organized a voluntary ‘free mask distribution campaign’ to create awareness on the seriousness of the issue on February 7, 2020; in the tri-junction of K.Narayanapura Cross. The news about the campaign was published in 15 newspapers and TV channels in Kannada, English, Malayalam, Marathi and Hindi for seven continuous days.
During this initiative students interacted with shopkeepers, vegetable vendors and bakery owners. Majority of them reported a drop in their business due to dust and the inability to display the products due to dusty air. Security guards of the nearby apartments and other offices were on the view that a single mask is insufficient to them and such initiatives by students are highly beneficial to them due to the nature of their job.
The campaign also intended to build a positive attitude towards wearing a mask, this awareness campaign aimed by students enhanced a positive attitude. Students of Journalism from Kristu Jayanti College, Autonomous saved their pocket money to help people around K.Narayanapura beat air pollution by supplying masks. Their independent efforts are really commendable to empower the pedestrians, students, auto drivers and the shopkeepers who are exposed to air pollution.
The difference between ordinary and extraordinary is that little Extra!!! And Kristu Jayanti College always goes the extra mile to make its students into socially responsible citizens and this initiative is proof of it.
The students of Kristu Jayanti College celebrated the importance of life among the underprivileged fellow beings. A three day campaign in Bengaluru was organized by the final year undergraduate students of Journalism. The campaign began with paying respect to the elders in the society and commemorated their contributions. With a theme “Light amidst the Darkness,” a three-hour programme was conducted at Gunella Preethi Nivas – Home for the old on January 16 and 17, 2019 to bringing hope, light and joy to the elderly members of the home for the old. “We were overwhelmed by the positive response from the members, as an elderly gentleman expressed his gratitude on behalf of the house. He also encouraged us to be strong, bold and passionate in all our endeavors as they consider us as the future of the nation,” opined Yana Sylvester, a final year student.
“The purpose of the campaign was to nurture kindness and compassion among the students and teach them to make a difference in their local community after the college hours. Around 150 students actively participated in the campaign and it was overwhelming to see them spreading happiness in the life of the deprived fellow beings in the neighborhood,” opined Dr. Juby Thomas, coordinator for the campaign.
The three-day campaign ended on January 20, 2019, with an exclusive gathering of Jayantians at JMJ Sneha Sadan Children’s Home. It ended with mirth and fun abound as all the children were treated to delicious snacks and gifts that enlightened them. The students empowered the children to shape their story, where organizers, as well as the children, enjoyed a great deal with much exuberance and enthusiasm. The little ones relished an evening of entertaining activities which included fun games, dancing, and sing-offs where the children were able to showcase their talents in different ways. “Seeing the smiles on their faces just made our day,” said Diya Ann, a final year Journalism student of Kristu Jayanti College. “Parting ways with them was the most painful part,” she added.
Being able to dance together in unity was the highlight of the campaign; each and every one who were part of the initiative learnt the value of unity and friendships and that no obstacle can put an end to one’s happiness as long as they’re in unison. Every single student jumped and leaped and laughed wholeheartedly with the children and elderly members, proving that age does not act as a barrier between them.
Rural exposure program organized for MA Journalism students
Department of Journalism and Mass Communication, Kristu Jayanti College, Bengaluru organized a rural exposure programme for the second semester MA JMC students in Kesaregere Village, Mallur district on December 17, 2018. The first part of the journey was to the Government Higher Primary School, Kesaregere. The school has 102 students. Journalism students conducted parallel sessions on health and hygiene for the children. They also taught them basic communication skills and rhymes. A group of students were involved in painting the benches, desks and walls of the school and also helping in cooking for the children. Several indoor and outdoor games were organized. Outdoor games like musical chair, lemon and spoon race, throw ball and kabaddi were organized for the children.
In the afternoon students were split into various groups and went to each house in the village and conducted a media exposure survey. The program ended with a valedictory session in the school at 3.30 PM. Dr. Juby Thomas, faculty coordinator for the program presided over the function. Mr. Venkatesh, The Headmaster, two teachers Sarasvati S V and Muniratna distributed the prizes to the winners.
Rural Exposure Program
The Department of Mass communication and Journalism organized a rural exposure program for the first and second year postgraduate students on 27 February 2018. Students visited Byalahalli, a village located at Kolar District. The day began with a formal session with the teachers and the students in the government school. Drawing, craft and sports competitions were conducted for the students in the school. Journalism students made all possible ways to create awareness on various safety tips and conducted sessions on spoken English and ethical values.
In the afternoon students were split into various groups and went to each house in the village and conducted a media exposure survey. The program ended with a valedictory session at 4.00 Pm in the school and Prof. Juby Thomas distributed prizes to the school children.