BA Visual Communication

Visual Communication: BA Visual Communication course prepares students with the essentials background of art history, philosophical underpinnings of art, along with the technical skills that enable to produce aesthetic media content for conventional media as well as the new age media. Moreover, this course is structured to support students to acquire artistic and technical skills in photography, videography, sound design, short film making, print design and production, animation, web designing and advertising, thereby making them industry ready.

Eligibility for Admission
A student securing 40% aggregate marks including languages in P.U.C / 10 +2 / Pre University equivalent course is eligible.

Course Matrix

 Course Type  Course Title
 MIL [ Any ONE to be Opted]
 AECC  Additional English I
 AECC  Kannada I
 AECC  Hindi I
 Compulsory Courses
 AECC  English I
 DSCC  Introduction to Visual Communication
 DSCC  Communication Theories
 DSCC  Art and Visual Perception
 Course Type  Course Title
 MIL [ Any ONE to be Opted]
 AECC  Additional English II
 AECC  Kannada II
 AECC  Hindi II
 Compulsory Courses
 AECC  English II
 AECC  Environmental Science
 DSCC  Media Laws and Ethics
 DSCC  Film Aesthetics
 DSCC  Design Aesthetics
 Course Type  Course Title
 MIL [ Any ONE to be Opted]
 AECC  Additional English III
 AECC  Kannada III
 AECC  Hindi III
 Compulsory Courses
 AECC  English III
 DSCC  Media Management
 DSCC  Corporate Communication
 DSCC  Scripting and Storyboarding
 Skill Enhancement Course [ Any ONE to be Opted]
 SEC  Environment and Space Design
 Course Type  Course Title
 MIL [ Any ONE to be Opted]
 AECC  Additional English IV
 AECC  Kannada IV
 AECC  Hindi IV
 Compulsory Courses
 AECC  English IV
 DSCC  Sound Design for Visual Media
 DSCC  Photography I
 DSCC  Print Design and Production
 DSCL  Sound Design for Visual Media [Practical]
 DSCL  Photography I [Practical]
 DSCL  Print Design and Production [Practical]
 SEC  Basic Research Methods
 GE  Generic Elective as per Annexure III
 NCCC  Life Skills Education
 Course Type  Course Title
 Discipline Specific Core Course- DSCC [ All Compulsory]
 DSCC  Photography II
 DSCC  Animation and Motion Graphics
 DSCC  Print Advertising
 DSCC  Television Programme Production I
 DSCL  Photography II [Practical]
 DSCL  Animation and Motion Graphics [Practical]
 DSCL  Print Advertising [Practical]
 DSCL  Television Programme Production I [Practical]
 DSCP  Internship
 NCCC  Extra-Curricular and Extension Activities as per Annexure II
 Course Type  Course Title
 Discipline Specific Core Course- DSCC [ All Compulsory]
 DSCC  Advertising for Electronic Media
 DSCC  Television Programme Production II
 DSCC  Web Designing
 DSCL  Advertising for Electronic Media [Practical]
 DSCL  Television Programme Production II [Practical]
 DSCL  Web Designing [Practical]
 DSCP  Visual Communication Project
 SEC  Soft Skills Practices

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